Matilda Gyllenhammar in Patchy Tiger denim with her daughter
Founder

MATILDA
GYLLENHAMMAR.

I founded Patchy Tiger in London in 2017 because I wanted to make denim personal. A name or a patch could turn a jacket into something that belonged entirely to its wearer.

Over the years, those individual pieces became a community, artist collaborations and a brand that meant far more to me than an online store.

Today my team and I continue the made-to-order ethos we started with, on a smaller scale and only by request. Patchy Tiger lives on as a reminder of what we built together.

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Where it began

These jackets carry the idea I started with: denim can tell your own story. My children have been part of that story from the beginning, and seeing them wear their own names still captures what makes a personal piece special to me.

Matilda Gyllenhammar’s daughter and son wearing personalised denim at the swings
Matilda Gyllenhammar holding her daughter in matching Patchy Tiger denimMatilda Gyllenhammar in a personalised MAMA denim jacket holding her daughter
Patchy Tiger

BORN IN LONDON.
MADE PERSONAL.